A SIGNIFICANT AUDIENCE

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	Over 2.5 MILLION FANS are expected to attend the NHRA Championship Series this year.
	In excess of 240 MILLION TELEVISION VIEWERS were exposed to the Championship Series in 1998.
	More than 38 MILLION HOUSEHOLDS watched the 1998 Championship series.
	1998 television SPONSOR VALUE exceeded $92 MILLION.
Result : Huge Fan Loyalty means Sponsor loyalty!

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AN IDEAL FORMAT FOR SPONSORS

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	Top Fuel racers are the Marquee Event at the track; every fan's attention is focused on each race.
	Side-by-side racing maximizes exposure.
	Unparalleled access to drivers and teams draws fans to the pits and midway.
	Comfortable, fan-friendly environment provides an ideal atmosphere to deliver marketing messages, enhance sponsor's image and build relationships.
Result : High fan involvement and attention means more Sponsor Recognition.

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AN ALMOST ENDLESS SEASON

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NHRA Championship Events span from early February to late November, far surpassing other major professional sports. Sponsors can achieve significant value for their investment through integrated promotions that can be extended for full-year delivery, providing range and scope as well as bottom line results.

Professional Sports Seasons NHRA - 10 Months MLB - 7 months NBA - 6 months NHL - 6 months NFL - 5 months Result : Maximized advertising through year-round exposure For more information about our Sponsorship Programs call 1-865-482-1061 or Email us at Sponsors@MullinsMotorsports.com

* Source for all charts and graphs are from: ESPN-Chilton Sports Poll, Performance research, American City Business Journals, Goodyear Racing Attendance Report, Beta Research West, Simmons Market Research Bureau, Inc, NHRA Media Kit, Boston Globe, Indiana University, and RaceStat.